Thursday, April 16, 2009

You think your logo is perfect, you are wrong!

Usually we find logo designing as a subjective matter; we all have different choices for color, design, style etc. That is why business owners generally prefer the logo which is more close to his personal design taste. There is nothing wrong with this; in fact, I believe that following your own design taste would represent the mood, people, and culture of the company to some extent. However, a business owner should also consider certain guidelines and standards that every logo design should follow. Don’t let your logo to fall in the category of bad designs. Consider redesign if you think your logo doesn’t comply with these guidelines.

Does it describe about you?

Is your logo misinterpreting? Many companies struggle in building a unique brand identity with a weak or vague logo that portrays a different image than what the company is actually about. Even a slogan line, a suggestive image, or color element does not help much. Instead, keep your logo simple. Don’t overcomplicate it with too many design elements that nobody can understand what the actual message is.

Is it recognizable?

Does your logo have enough simplicity and creativity that it could be remembered and recognized at a glance? While selecting a logo, business owners usually prefer a logo with more colors and graphics, but it is better if they go with a simple design. In fact, the simpler is your logo the more memorable it will be.

Does it still look good in black and white?

Does your logo have an ability to grab the viewer’s attention even in black and white? With other task of defining colors, fonts and design, you should also focus on the black and white version of your logo. If your logo only looks good in full color, you may have a problem when situation arise where it can only be represented in black and white, for example, when you need to fax a letterhead to the client.

Can you resize it?

Ask yourself another question, can you resize your logo for every medium? If not, your marketing collaterals would be of no use from marketing point of view. The logo should be easily scalable in almost all sizes because this identity of your brand usually revolves in the form of visiting cards, letterheads, envelops etc.

Is it a unique emblem?

The most appealing thing about a logo is its uniqueness. Be sure that your logo should not be a copy of any popular brand identity; otherwise you’ll be in trouble with copyright infringements and law suits. This is usually happened because of the laziness and the lack of creative thoughts of a logo designer. So, check before final delivery, whether it’s a unique emblem or does it more look like any other logo.

Are fonts good?

Using the right font is as important as working with other design elements. Avoid using those fonts that can’t reflect the actual business purpose. Plenty of logos could be found with good designs and styles, but all efforts are wasted due to not choosing the right fonts. Have a look at these real examples:

Ferrari font doesn’t portray it as a racing car company and Nikon doesn’t look like an imaging company. Actual message could be portrayed if the right fonts were used.

So, what do you think about your logo? Is it perfect? If any attribute is missing, an effective redesign would be the right thing you are going to do. Otherwise, it will be difficult for you to rightly position your brand in the market.


Linda-Logo Design April 22, 2010 at 6:55 PM  

I think logo designer and business owners should consider the choice of masses as the logo will created branding for people who should like the style and concept of the logo so that branding becomes memorable

bob July 7, 2010 at 9:13 PM  

Thanks for sharing the great and informative post,keep it up you have done the great job.

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Affordable Logo Design August 22, 2010 at 8:28 PM  

Really beautiful post very informative you define very easily the Difference between Template Logo Designs and Custom Logo Designs.Thanks for Post

Template Design May 14, 2012 at 1:34 PM  

Nice sharing !I really enjoy the way you explore your experience and knowledge about the subject...

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