How to Put Advertisement in Blogs

This post is just for people who don’t know that they can make money from their blogs or maybe want to monetize their blogs but don’t know the sources or what type of ads that can be used. In other words, this post is not for a web-savvy person and I’ve seen a lot of personal blogs which some of them have high traffic and pagerank but no advertising or maybe just one advertisement. Some advertising companies will make offer to advertise in our blogs when they found out that our blog have many unique visitors per day but it might take a very long time for that offer to come. For those who don’t get the offer, some of them might never know that they can generate some cash by writing their blogs. What I’m going to do here is to explain some term in advertising that we should know and list some advertising services that can easily help you make money from blogging.

Important Terms You Should Know:

Publishers – Blog owners that want to put ads in their blogs are called publishers because they are the one that publish the blog.
Advertisers – Any party who want to advertise their products, website, blogs, etc. through advertising networks
Cost Per Click (CPC) – The cost paid by advertiser to ads networks for every click on their advertisement
Pay Per Click (PPC) – The amount paid to publishers for each click on an advertisement which varies depending on the ads value and ads networks.
Cost Per 1000 Impression (CPM) – Cost paid by advertisers to ads networks for every 1000 impressions of their advertisement.
Pay Per 1000 Impression (PPM) – Amount received by publishers for every 1000 impressions of an advertisement
Impression - Number of time an advertisement had been shown on a page.
Click Through Ratio (CTR) - Impressions divided by the number of clicks over a set time period
Return On Investment (ROI) - The sales minus investment divided by the investment. Especially if you are both an advertiser and a publisher
Pageview – Number of pages viewed in a blog or website. One visitor who view three pages will generate 3 pageview at a time
Visits - Number of times anyone has viewed the site
Unique visitors - Visitors from different IP addresses that are important for advertisement

List of Advertising Networks You Can Easily Use:

Google Adsense – Keyword based PPC text ads network that also offers image ads. The text ads displayed on a page depends on the keywords available on that page while publishers can customize the ads categories. Minimum payout to publishers is USD100 and available through Western Union Money Transfer up to USD2999 or via check for amount more than USD2999.
BidVertiser – Similar to Google Adsense but offers lower minimum payout which makes it a better option if you want to be paid fast. Minimum payout is USD10 to be paid via PayPal or USD50 via check.
Adbrite – Ad network that offer text and image ads similar to Adsense or in-line ads where some keywords in the blog post were turned to be temporary ads links. There is also option to have full page ads for returning visitors only.
Yahoo Publisher Network – Yahoo’s version of Adsense
Microsoft AdCenter – Microsoft’s version of Adsense
Nuffnang – Malaysian ads network that shows image ads of various sizes. Minimum payout is RM50 via check.

Other Ad Networks:

Kontera – PPC in-content links where blog post keywords are changed to temporary ads links.
Text Link Ads – Shows ads links just like all other links in your blogs. This ads can also helps to increase your pagerank
TTZ Media - Product based PPC ads suitable for shopping or product related blogs
Chitika – Product based PPC ad network
WidgetBucks – Product based PPC ad network

Video Advertising:

Captain Ad – Captain Ad places advertisements before embedded videos of any popular video sharing websites like YouTube, megavideo and so on. Captain Ad is paying for this ad format to webmasters a CPM of 1.00 USD. The integration is very easy as well.